Privacy policy

Last updated: September 15, 2026

This Privacy Policy describes how Fashion 204 (“Fashion 204,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you visit fashion204.shop, place an order, contact us, or otherwise use our services.

1. Personal Information We Collect

Depending on how you interact with Fashion 204, we may collect information including:

  • Name, billing address, shipping address, email address, and telephone number.
  • Order information, including products purchased, order history, cancellations, returns, refunds, and customer-service communications.
  • Payment-related information processed by Shopify and authorized payment providers. We generally receive transaction status and limited payment details rather than complete payment-card numbers.
  • Account information and saved preferences if customer accounts are enabled.
  • Device and usage information such as IP address, browser type, device identifiers, cookies, pages viewed, referring pages, and website interactions.
  • Marketing preferences and information relating to promotional communications.
  • Information you voluntarily submit through contact forms, product reviews, surveys, emails, or other communications.

Your demo policy uses the same categories of customer, order, payment, account, device and marketing information.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, complete a form, create an account, or contact us.
  • Automatically through cookies and similar technologies.
  • From Shopify and other service providers involved in payments, fulfillment, shipping, analytics, advertising, fraud prevention, and customer support.

3. How We Use Personal Information

Fashion 204 may use personal information to:

  • Process and fulfill orders.
  • Process payments.
  • Arrange shipping and tracking.
  • Handle cancellations, returns, and refunds.
  • Communicate with customers regarding orders and support requests.
  • Maintain customer accounts and preferences.
  • Detect and prevent fraud, unauthorized transactions, misuse, and security incidents.
  • Operate, maintain, analyze, and improve our website and services.
  • Send marketing communications where permitted and respect unsubscribe requests.
  • Comply with applicable legal obligations.
  • Protect the rights, security, and interests of Fashion 204, our customers, and service providers.

4. How We May Disclose Information

We may disclose personal information when reasonably necessary to companies that assist us in operating our business, including:

  • Shopify and related ecommerce service providers.
  • Payment processors, banks, and fraud-prevention providers.
  • Suppliers, fulfillment facilities, warehouses, and shipping carriers.
  • Email, customer-service, analytics, advertising, and technology providers.
  • Professional advisers, insurers, auditors, regulators, courts, or law-enforcement authorities where reasonably necessary or legally required.
  • A potential purchaser, investor, successor, or adviser in connection with a business transaction.
  • Other parties when you direct us or provide consent.

Our demo similarly provides for disclosure to Shopify, payment processors, suppliers, fulfillment providers, carriers and professional advisers.

5. Sale or Sharing of Personal Information

Fashion 204 does not sell personal information for money.

Depending on the technologies used on our website and applicable U.S. state privacy laws, certain disclosures involving advertising, analytics, cookies, or similar technologies may be treated as a “sale,” “sharing,” or targeted advertising.

Where applicable, customers may exercise available privacy choices through website privacy controls or by contacting us.

6. Cookies and Similar Technologies

Fashion 204 and our service providers may use cookies, pixels, tags, and similar technologies to:

  • Keep the website functioning properly.
  • Remember customer preferences.
  • Maintain shopping-cart functionality.
  • Understand website usage.
  • Prevent fraud.
  • Measure performance.
  • Support advertising and marketing.

You may manage cookies through available website privacy tools or your browser settings.

Disabling certain cookies may affect website functionality.

7. Marketing Communications

If you receive promotional emails from Fashion 204, you may unsubscribe using the unsubscribe link included in those messages.

Even if you unsubscribe from marketing communications, we may continue sending necessary transactional communications relating to orders, returns, refunds, account security, or policy updates.

8. Payment Information

Fashion 204's checkout is powered through Shopify and authorized payment providers.

Available payment methods may include:

Visa, Mastercard, Maestro, American Express, JCB, Visa Electron, Discover, and Diners Club, subject to availability at checkout.

Fashion 204 does not directly receive or store your complete payment-card number.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide our products and services.
  • Complete transactions.
  • Process returns and refunds.
  • Maintain business, accounting, and tax records.
  • Resolve disputes.
  • Prevent fraud.
  • Enforce agreements.
  • Meet legal obligations.

Retention periods may vary depending on the type of information and why it was collected.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

Customers are responsible for protecting their account credentials where customer accounts are available.

11. Your Privacy Rights

Depending on your state of residence and applicable law, you may have rights relating to your personal information, including the right to request:

  • Access to certain personal information.
  • Correction of inaccurate information.
  • Deletion of certain information.
  • A copy of certain information.
  • Opt-out of certain sales, sharing, or targeted advertising.
  • Appeal of certain privacy-request decisions where applicable.

To submit a privacy request, email:

support@fashion204.shop

Use the subject line:

Privacy Request

We may request reasonable information to verify your identity before completing certain requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

12. Children's Privacy

Fashion 204 is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so we can review the matter.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services.

Their privacy practices are governed by their own policies. Fashion 204 is not responsible for the privacy or security practices of third-party websites or services.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technologies, business practices, or legal requirements.

When we update this policy, the revised version will be posted on this page with an updated “Last updated” date.

15. Contact Us

For privacy-related questions or requests:

Fashion 204
Website: fashion204.shop
Email: support@fashion204.shop
Phone: +1 (305) 329-4901
Address: 2750 NE 185th Street, Suite 204, Aventura, FL 33180, USA